oprahmichelleOne of the trade magazines runs an Ad of the Day feature across social media.  Yesterday’s product offering included a couple of short videos shot in black and white for an auto industry client.  Needless to say, it was aimed specifically at “hipsters”.

While many folks caught outgoing First Lady Michelle Obama with Oprah Winfrey and/or Monday Night Football, I was on my 9 p.m. conference call.  Fortunately for me, I reviewed this classic, Johnson Publishing Company sponsored content before midnight.

That’s why paywall strategy is so critically important on the supply side heading into ’17.  Because it’s about eyeballs and calls-to-action.

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