THE SECRET TO SELLING THE NEW NEGRO

oprahmichelleOne of the trade magazines runs an Ad of the Day feature across social media.  Yesterday’s product offering included a couple of short videos shot in black and white for an auto industry client.  Needless to say, it was aimed specifically at “hipsters”.

While many folks caught outgoing First Lady Michelle Obama with Oprah Winfrey and/or Monday Night Football, I was on my 9 p.m. conference call.  Fortunately for me, I reviewed this classic, Johnson Publishing Company sponsored content before midnight.

That’s why paywall strategy is so critically important on the supply side heading into ’17.  Because it’s about eyeballs and calls-to-action.

Get Tailor-Made Media’s MARQUEE on your device.

tailor-made-mediaSUBSCRIBE to Tailored Times for alerts like today’s script.emery-franklin

Now, check out the Tailor-Made Media Screen Test.  Then, email and tell us what you think.  

 

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s